How do you make key business decisions? Based on your gut? Or data? The truth is business is a healthy mix of both.

Your vision and instinct are the birthplace of innovation. Data is how you'll evaluate the original idea borne of instinct.

The reality is that most of business is simply throwing something at the wall to see what sticks. Once something sticks, it's important that we follow up with the financial metrics and behavior patterns that caused that idea to stick.

This week's episode will begin to uncover some of these key indicators of financial health in your business. There is a corresponding blog post up at 321GoProject.com if you'd like visual representation of these numbers.