What does 10X-ing The Hobby mean?  Is it the number of cards, corporate profits, number of participants, or something else altogether?  I bring on the pod someone who was in The Hobby as a kid, but never came back into The Hobby, even during the pandemic.  My very special guest, TK, is my friend from outside The Hobby and I wanted to have a candid discussion with him about The Hobby in this experimental bonus episode.  Because if 10X-ing The Hobby means having ten times the number of Hobby participants, then Fanatics will have to do their best to court people like TK.