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Ep 51: 4 Buyer types and how to write content for each one
You've niched down. You know who your sweet spot client is. But not everyone buys the same way.
If your content is only speaking to one type of buyer, you could be missing out on people who are absolutely ready to work with you. They just needed to see something slightly different in your content to tip them over the edge.
In this episode I'm sharing the four Forrester buyer types, which one most introverts naturally write for (and why), and the simple shifts you can make to your content mix so you're speaking to all of them without changing your voice or starting from scratch.
__________
Mentioned in this episode:
Content Mixtape
__________
Come and say hi:
Instagram | Linkedin | Weekly Emails
See what I do: Website
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By Anita PopatYou've niched down. You know who your sweet spot client is. But not everyone buys the same way.
If your content is only speaking to one type of buyer, you could be missing out on people who are absolutely ready to work with you. They just needed to see something slightly different in your content to tip them over the edge.
In this episode I'm sharing the four Forrester buyer types, which one most introverts naturally write for (and why), and the simple shifts you can make to your content mix so you're speaking to all of them without changing your voice or starting from scratch.
__________
Mentioned in this episode:
Content Mixtape
__________
Come and say hi:
Instagram | Linkedin | Weekly Emails
See what I do: Website