In this episode, we're looking into the world of branding, exploring what it really means to build a successful business brand. A brand is more than just a logo or a visual identity, it's the gut feeling people have when they interact with your business. Inspired by a conversation on rebranding, I clarify common misconceptions and break down key branding terminologies. If you're starting fresh or looking to refine your brand, this episode will help you understand the critical elements that make a brand memorable and impactful.