Volatility is the new normal state-of-play in B2B. To unpack the best pricing response to protracted economic volatility, we spoke to the man writing the book on it: Holden Advisors Vice President of Pricing Jeet Mukherjee.

 

Jeet has over two decades worth of global experience in management consulting, strategy, analytics, marketing and pricing. He goes back a long way with our host, Barrett Thompson, from his time using Zilliant pricing solutions as a practitioner. In this episode, Jeet and Barrett emphasize the importance of making faster decisions and not being afraid to fail in the short term to capture long-term stability. Jeet also shares insights from interviews he conducted with pricing leaders and C-suite executives for his upcoming book.

 

Register for PPS: Pricing Strategy Connected (April 26-29) to hear keynotes from Zilliant and Holden Advisors! 

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