Behavioral science is the process of taking our audience from the world they current live in the world we desire by motivating, incentivizing and even subconsciously shifting their habits toward positive change. Matt Wallaert, author of "Start at the End" joins me to explain how big consumer brands deploy teams of data scientists, UX specialists, detail-oriented marketers, and even consumer psychologists to design habit-producing products that shift consumer behavior. In the episode, Matt shares how huge brands like Visa and Pepsi match consumer behavior with a business model to monetize consumers... and how they might think about changing it up to drive revenue in new, innovative ways.

HIGHLIGHTS:

➤ 1:20 - What is behavioral science?

➤ 3:55 - How creators/brands can break through

➤ 7:32 - Frictionless experiences

➤ 9:22 - Companies = a behavior + business model

➤ 14:24 - What if brands don't employ behavioral science?

➤ 20:27 - Collaborating with others

➤ 22:08 - Examples of behavior science

➤ 27:40 - How to apply behavior science in business

➤ 33:33 - Subliminal advertising & harmful products

➤ 39:58 - The 2022 election & behavior change

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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