Sympathy means you are sorry for someone else’s misfortune. Empathy is ability to understand and share someone’s feelings. You see the difference? One can come across different than the other. Sympathy is easy, and almost patronizing  but Empathy makes a connection. Daniel Goldman discusses 3 types of empathy in his book Social Intelligence: Cognitive, Emotional and Compassionate. @MarcLamson joins #sALESwithASLAN to discuss 4 things you can do to be more empathetic as a seller.