It’s yet another frequently used term in the world of B2B marketing these days – tech stacks. How should tech stacks be optimized effectively to generate better output? Should marketers fall for “shiny objects” that they add to the pile? On this week’s episode, we talk to Dan McGaw (Founder & CEO, McGaw.io) about the importance of getting a company’s tech to talk to each other. Dan also elaborates on some of the common mistakes, what approach companies can use to streamline their tech stacks, and how data hygiene plays an important role in gaining visibility into customer journeys and retention.