EP 52: Reflections and Resilience: Lessons from 2024 (Part 2)

Welcome back to The Journey! In this episode, Rusty Prewett continues his deep dive into 2024, sharing both the hard-fought wins and the unexpected challenges that shaped his company’s trajectory. If you missed part one, go back and catch up on the goals and benchmarks set for the year. Now, in part two, Rusty takes you behind the scenes of what it really took to grow a pest control business—from hiring key players to overcoming financial roadblocks.

Key topics covered:

• Celebrating Wins: The first-ever PEACO Awards trip, hiring pivotal leadership, and expanding into Huntsville.
• Building a Stronger Team: The impact of hiring a Director of Sales, an HR Director, and top-tier talent.
• Financial Challenges & Lessons Learned: The challenges of forecasting, cash flow planning, and finding the right bookkeeping partner.
• A Hard Hit from Google: Losing 1,500+ five-star reviews overnight and the determined comeback.
• Scaling for 2025: The importance of SOPs, fire prevention (not just firefighting), and strategic planning for growth.

Rusty also shares his mindset going into 2025, including an upcoming trip to the Scale event by Pest Daily. Whether you're in the pest control industry or simply navigating the ups and downs of entrepreneurship, this episode is packed with hard-earned wisdom and practical insights.

⏱ Timestamps

0:00 – Welcome Back to The Journey: Recapping Part One 0:35 – Why Reflecting on 2024 is Crucial for Growth 1:26 – Celebrating Wins: The First-Ever PEACO Awards Trip 3:07 – Hiring a Director of Sales & Their Shift to Operations 4:06 – PEACO Fest: The Annual Team Event & Special Guest Speaker 5:38 – Key Leadership Hires: Bringing in an HR Director & Recruiter 7:03 – The Game-Changer: How Our HR Director Made an Immediate Impact 9:03 – The Challenge of Financial Forecasting & Cash Flow Management 10:56 – Transitioning to FRAXN for Bookkeeping & The Learning Curve 11:43 – Expanding Into Huntsville: Acquiring a Mosquito Business 12:49 – Joining the Alabama Pest Control Association Board 13:26 – Challenges Faced in 2024: From Google Woes to Scaling Struggles 14:31 – Losing 1,500+ Google Reviews Overnight & Fighting Back 16:00 – Turning a Setback Into a Comeback: Rebuilding Our Reviews 17:00 – The Need for Scalable Processes & SOPs for Growth 18:25 – Fire Prevention vs. Firefighting: A Key Leadership Lesson 19:44 – Preparing for 2025: Why Strategic Planning is Essential 20:26 – Looking Ahead: Attending the Scale Event by Pest Daily 22:00 – Closing Thoughts: Lessons Learned & A Mindset for Success 23:08 – Call to Action: Leave a Review & Stay Connected

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