BFS Founder Rick Sapio interviews Max Borges, an entrepreneur who in 2002 founded the Max Borges Agency - a tech-focused public relations firm. In this episode, Rick and Max discuss how Max took his agency from an "AFM" or "Anything For Money" mindset to a mindset of optimism without limitation. This optimism has led Max to countless opportunities both personal and professional that have given him more success than he had ever dreamed of. Through the years he has accumulated bits of wisdom that serve him each and every day. By studying the habits of business and strategy icons, he built his agency to more than 50 employees and $10 million a year in revenue.