Our Guest

Vaibhav Vohra is the Head of Product Management for SAP Digital Interconnect IBU Group. He has launched award winning marketing products at SAP. Prior to SAP, he designed satellites and took on other challenges in Aerospace.

Here are the highlights of our conversation with our guest:Vaibhav has a passion from taking things from laboratory to launch whether it’s a diamond-coated cutting tool or doing a spinal cord injury research for a new treatment. Bringing this lab eureka moment to something that’s commercially viable has become a great passion of his and this is what motivated him all these years. He is also a big fan of deconstructing products like chefs do to food so he loves reducing the clutter to the noise. The unrelenting focus to the problem is something that he is really passionate about and he believes that failure is just a rite of passage. In this day and age where care is defined as financial benefits, what if care is using a mobile device to provide this duty that employers need to carry so we can get responses in just minutes? Mobile is the future of work; it can be the tool which can help employees be better taken care of. SAP is primed to do this around the world for various industries.SAP is one of the largest software companies and much of their growth is due to the cloud. Vaibhav is part of the group called SAP Digital Interconnect which helps enterprises run better through rich, mobile experiences. It’s the last mile connecting mobile apps, processes and people.The SAP Digital Interconnect team focuses on the next line of business applications. They are trying to solve how people want to be connected to and what context are they in and to determine this, communications is the operative word to be able to potentially change a brand or a business. You have to have conversations with your customers and the differentiator between listening and hearing is understanding. The product that they are currently working on which enables better experience is SAP People Connect 365. This system aims to bring in HR and Risk Content data and create content workflows to help enterprises reach their employees in the moment of need.Vaibhav shares that they found that 90% of the APIs fail in their enterprise initiatives but the 10% which succeeds gets exponential growth. He suggested three major things in able to achieve success: APIs should to be simple to understand; mobile developers should connect with others through repositories and communities and build efficient process; and technology independence. The result of these three would be programmable digital interfaces which will take over the world.Products can always be made better as it is an everlasting approach. From a tactical level, think of ways how to expand such as including customers in the design process, personalization and thinking of user experience versus UI.