On today's episode of Mastering Retention, Rimmy Spanjer (Managing Director of Games Division at Hyper Hippo Entertainment) joins Tom to dive deep into the world of videogame monetization.

- 1:03 How did Rimmy Spanjer get started in the gaming industry?

- 4:06 How did Rimmy Spanjer become interested in game economy design?

- 6:17 What does “creative director” actually mean?

- 8:30 Why is monetization important?

- 12:29 The fundamental importance of monetization.

- 17:49 Monetization Design

- 20:49 Creating a monetization design that fits your target audience.

- 23:58 Where to start when designing the monetization.

- 25:45 Impacting retention with monetization.

- 28:29 Ad Capacity.

- 30:44 Why are time-limited events so successful?

- 42:33 Event Design

- 44:35 Balancing your economy.

- 46:31 Ad Monetization

- 49:17 Ad Placement

- 52:45 How to keep more players around longer.