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Ep. 52 - Why AI misses what customers really mean – Insights Ep. 7
Can AI actually help you understand your customers - or is it just noise at scale?
As teams lean into AI to handle discovery work, it’s tempting to treat all insights as equal. But not all research sources are created equal - and AI isn’t great at everything.
In this episode, Jochem Van Der Veer breaks down where AI actually supports discovery... and where it silently sabotages it. This is a guide for anyone using AI to scale research, sift through feedback, or make sense of customer data.
What You’ll Learn: • A side-by-side breakdown of 8 key research sources - and where AI helps (or fails) • Why AI performs well on written support data but fails to read tone, sarcasm, or urgency • How AI misses the intent behind interviews - and why that matters for product decisions • The danger of over-trusting CRM notes, sales transcripts, and survey sentiment without context • How to combine AI-assisted insights with human nuance to get to real customer truth
Follow Jochem van der Veer on LinkedIn
Learn more about Journey Management with TheyDo
View all episodes
By Jochem van der VeerCan AI actually help you understand your customers - or is it just noise at scale?
As teams lean into AI to handle discovery work, it’s tempting to treat all insights as equal. But not all research sources are created equal - and AI isn’t great at everything.
In this episode, Jochem Van Der Veer breaks down where AI actually supports discovery... and where it silently sabotages it. This is a guide for anyone using AI to scale research, sift through feedback, or make sense of customer data.
What You’ll Learn: • A side-by-side breakdown of 8 key research sources - and where AI helps (or fails) • Why AI performs well on written support data but fails to read tone, sarcasm, or urgency • How AI misses the intent behind interviews - and why that matters for product decisions • The danger of over-trusting CRM notes, sales transcripts, and survey sentiment without context • How to combine AI-assisted insights with human nuance to get to real customer truth
Follow Jochem van der Veer on LinkedIn
Learn more about Journey Management with TheyDo