Today’s guest is someone I’ve known for years… and someone I’ve always been inspired by.

William McSweeney is the owner of Juiced and works closely with some seriously talented people across food, culture, and hospitality.

But this episode isn’t just about food.

It’s about people.
It’s about chance.
And it’s about building something real from the ground up.

We actually met in the most random way…
He found my old manager’s phone and returned it.
We got chatting over trainers… and somehow that turned into years of knowing each other.

In this conversation, we move through William’s Tasting Menu — a few small plates, each exploring a different part of who he is.

From growing up and finding his way…
To building Juiced and managing creators like @whatwillycook, @Dinnerbyben, @lunchlunchleon and @Onlyscrans…
To the honest truth about what the food industry is really like behind the scenes.

No fluff. Just real talk.

If you’re trying to build something…
If you care about culture…
Or if you’ve ever wondered what it actually takes to make it in food…

This one’s for you.