Matt and MJ discuss a LinkedIn poll from MJ about whether ABM is a strategy or tactic and how ABM fits (and doesn't fit) into an industrial marketing program. They also walkthrough when ABM is probably right for you, and when ABM is not a good idea at all based on the dynamics of your company. They also discuss the concept of repositioning as you move from a niche to a broader market based on on excerpt from April Dunford's Obviously Awesome.

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