In this episode of Grit Branded, Brad Pryor talks with Mary Jane Carpenter, a marketing leader with more than 30 years of experience shaping western and outdoor brands. From Mossy Oak and BowTech to Stetson, Resistol, and Charlie1Horse, Mary Jane has left her mark through innovative brand building, sponsorships, and event strategy.

A lifelong horsewoman and founder of Ride West Marketing, she continues to lead Resistol’s marketing while championing the western lifestyle. Brad and Mary Jane dive into her work with Resistol, the growth of the Resistol Rookie Roundup, and what’s ahead for the PRCA as it approaches its 40th anniversary.