Marketing To Win

Ep 53 - Do people actually want long form email content?


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I'm surprised.

I thought people would all agree with me.

That long form email content gives the most value for folks.

But several people in the comments of my post said they liked shorter form newsletters, with a bunch of summaries with links to blog posts.

It acted as a filter for them to see whether or not content was worth their time to read or not.

And this makes sense.

We consume content in different ways.

Just another lesson that one size does not fit all :)

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Marketing To WinBy Michael Roberts