Jaeden Schafer, founder of affirmation app Selfpause, shares the story behind his business and explains how he was able to get his platform off the ground, differentiate the offering, and attract an investor early on.

Jaeden has grown Selfpause to 30k-50k monthly active users in a short period. He's used growth hacking techniques along with tried-and-true marketing tactics to spread the word, and is looking forward to a big future for his project.

HIGHLIGHTS:

➤ 2:50 - Did college help Jaeden prepare for the real world?

➤ 7:32 - Fail fast, move on

➤ 8:43 - Awakening to affirmations

➤ 14:30 - How Selfpause was born

➤ 17:19 - Addressing gaps in the market

➤ 19:19 - How to use affirmations with visualization

➤ 21:51 - Selfpause's initial growth

➤ 25:02 - Working with his angel investor & CTO

➤ 30:14 - How hands-on are angel investors?

➤ 32:00 - Pricing strategy: annual subscription

➤ 24:01 - Differentiation with affirmation meditations

➤ 38:47 - Feedback, listening, negative reviews

➤ 41:09 - Founders need to be in-the-weeds

➤ 44:34 - Growth hacking w/ AI

➤ 47:38 - What's next: podcast, YouTube, TikTok hacking

➤ 49:30 - #1 tip for goal achievement

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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