In this episode, I talk about why you should use speaking as a testing ground for the message, content, and goals of your book. I give several examples of how your message might change based on your ideal audience and your goals, and talk about why it's so critical to know exactly who you're writing for. I also share why speaking is such a powerful way to test and distill your message before you invest all the time and effort it takes to write a really stellar book.

Get full show notes and more information here: https://michellebarryfranco.com/episode53