CCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChief

Ep 53 – How to prove your value like a lawyer proves facts with Candice Lazar


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Proof is the lifeblood of your sales message… … and with today’s hyper aware consumer, it’s more critical than ever that you nail your offer’s proof. (In fact–your prospect is waiting for you to get this wrong, so they’ll have the perfect excuse to click away and buy somewhere else) Here’s the other thing: you can easily overdo your proof and blow the sale, as if you didn’t prove…

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