Founded in 1972, Cousins Subs is a Wisconsin-based family business where each location operates like a mom-and-pop business. While a company like this could easily fall behind in terms of digital transformation and staying abreast of current marketing trends, today’s guest has played a vital role in staying ahead of the digital curve and growing the company despite the pandemic. Today we are joined by Justin McCoy, the Vice-President of Marketing for Cousins Subs, who has been with the company for 16 years. He explains the history of the company as well as its current footprint in terms of corporate locations and franchises. We then discuss how Justin has grown into his current role from his early days of guerilla marketing at the store level, how he has repositioned and contemporized the brand for sustainable growth, and how he witnessed the digital transformation of the restaurant business play out at Cousins Subs. We cover what we love and hate about third-party online ordering partners, what local store marketing efforts look like, how the digital team is structured, which social media platforms they’re focussing their efforts towards, and so much more! To hear what’s next for Cousins Subs as it celebrates its 50th birthday as well as Justin's advice to anyone aspiring towards the executive level of an organization, tune in today!