Higher education stands at another pivotal crossroads. With online learning now mainstream and AI rapidly reshaping how students search, learn, and engage, institutions are under pressure to move beyond outdated debates and embrace meaningful transformation. In this episode, Beth Hollenberg, CEO at Everspring, joins Ray to explore the shifts reshaping higher ed — from outdated tech debates to the growing need for data-driven experimentation. They discuss what will set successful universities apart, why “build it and they will come” no longer works, and how to create student-centered digital strategies that last.

Join us as we discuss:

• [5:41] How institutions are rethinking online education strategy
• [11:11] Why solving a revenue problem is not the answer
• [20:05] What will set successful universities apart in the next 3–5 years

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “Mastering the Next” in your favorite podcast player.

Guest Name: Beth Hollenberg, CEO, Everspring

Guest Social: https://www.linkedin.com/in/bethhollenberg/

Guest Bio: Beth Hollenberg, CEO of Everspring, has 20 years of experience in education, with more than ten years' experience running online, campus, and hybrid education programs. Most recently, Beth was President and COO of Kaplan Higher Education's Campus division. Prior to that role, she was the EVP and General Manager of SCORE! Educational Centers, a network of 170 technology-enabled tutoring centers nationwide. Beth started her career as a consultant to the Department of Health and Human Services, where she worked on effectively scaling federally funded programs for children and youth. She was an associate with the Center for the Study of Social Policy (CSSP) in Washington, D.C., where she focused on social services and education reform. Trained as an attorney, Beth holds a J.D. from Stanford Law School, an MA in Sociology, and BA in Psychology with distinction from Stanford University.

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Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/

About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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