Backyard Buckets Basketball

Ep. 54 Erik DeRoo | Team & Personal Brand Building, Work Life Balance & Why Being Tik Tok's Most Followed Coach MATTERS (Texas Tech WBB Director of Player Development)


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An extremely informative episode with former Assistant Coach at Abilene Christian and current Director of Player Development for Texas Tech WBB Erik DeRoo. Erik discusses his journey from being a Graduate Assistant at Fresno State and how that role helped him earn his next position as the Creative Recruiting Coordinator at Abilene Christian. His efforts resulted in enormous growth for all of ACU WBB"s social media platforms along with the explosion of his own personal brand on Tik Tok. Erik goes into detail on his decision to leave ACU and take a support staff role at Texas Tech. This conversation is LOADED with tips and advice for new and veteran coaches in regards to personal branding, career advancement and evolving with the times!

Topics Discussed:

- His roles/responsibilities as a Graduate Assistants at Fresno State
- Earning trust with head coaches
- Mid major basketball and the ability to "wear many hats"
- Mid major vs. Power 5 Resources
- Why handwritten letters matter
- Growing a team's social media presence
- Why every coach and player should care about their personal brand
- Leaving the coaching side for a support staff role
- Having a WRITTEN plan in place when seeking change
- NIL opportunities

and more...

Follow Erik on Twitter

Erik's Newsletter

More about Erik's coaching path here...

...more
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Backyard Buckets BasketballBy Jen Fay

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