Help my DTC grow

EP 54. Quick Wins or Long Game? Unpacking the Power of CRO Strategies [Special episode with CRO experts and Guest host - Eric Melchor]

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If you’re interested in CRO, this is the episode for you. Recently my colleague Eric Melchor sat down with CRO experts Adam Pearce and Peter Gardner from Blend Commerce, Khalid Saleh CEO of CRO agency Invesp, Marianne Stjernvall the CRO Queen, Anna Ambrozevich and Daria Myagkova, best selling author Shep Hyken, and GoHighLevel founder Shaun Clark to discuss what is the best way to approach CRO, why brands should stop defaulting to discounts, the future of customer service, and more!

You will get the answers to the following questions:

  • When it comes to conversion optimization, what page on the website should brands start with first?”
  • What are the benefits for companies that implement CRO strategies?
  • What are some quick wins when it comes to CRO?
  • Why do you suggest that brands stop defaulting to discounts?
  • Why should a brand that is interested in implementing CRO work with an agency that is mainly focused on CVO
  • How do you approach educating your clients about CRO and CVO?
  • What are some strategies to get buy-in for CRO and personalization?
  • What can brands do to improve their CLTV?
  • What are some of your favorite tools for growing a DTC brand?
  • A favorite book you recommend for Ecommerce owners?
  • What are some good practices for creating personalized marketing campaigns?
  • What is going to change in customer service in the next few years?

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    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

    ©2022 OptiMonk International Zrt. All Rights Reserved

    The soundtracks used in this podcast are from Artlist.io.


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