In this episode of the Maritime SoftwareHub podcast, Callum Beaumont speaks with Katie Dean, Associate Director at Blue Communications, about the intricacies of maritime marketing.

They discuss the importance of understanding the competitive landscape, developing a distinct brand identity, and the common mistakes businesses make in their marketing strategies. Katie emphasizes the role of PR in building brand credibility and the evolving nature of digital marketing in the maritime industry. The conversation also touches on the significance of personal branding and the need for data-driven insights in marketing efforts.

If you would like to reach out to Katie, please contact her on LinkedIn or visit their website https://www.blue-comms.com/

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This podcast is brought to you by Cordell Beaumont, the specialist maritime technology and commodity insights recruitment agency – founded by a team of talent acquisition leaders.