Hey Photogs! It's important to your clients that you grab their attention with details about what you do on your website. Although it's definitely easier to just write, 'I take pictures; hire me?', nobody is going to be knocking down your doors with that type of language and grammar. Mike talks with Lee Rowley about the art of copywriting, how to get your ideal client to book you, figuring out what kind of problem you need to solve for them, and how to reorganized your 'about you' page.