Doug Zarkin is the Chief Marketing Officer for Pearle Vision, a title he's held for an impressive ten years! In this episode, we pick his brain about his marketing philosophies and find out how he is bringing sexy to optical retail marketing. Doug fills us in on Pearle Vision’s current undertakings and how the pandemic was bizarrely a time of exponential growth for the brand! We learn how their digital marketing plan has matured over the last few years and are reminded of the importance of offline marketing. We also find out why Doug considers himself to be a brand positioning snob and why humility is critical in the marketing world. Tune in to hear more about the relationship between brand and performance and for some astute advice for young marketers and aspiring CMOs!