Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business, appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. His life took a turn when he was diagnosed with obesity as a child. This moment awakened Nir to desire to better understand why he did things against his better judgment. Nir's fascination with behavior served as the linkage to his career with behavioral design where he helps companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. Follow Bryan Wish on Linkedin: www.linkedin.com/in/bryanwish/ Follow Bryan Wish on Twitter: twitter.com/bryanwish_?s=11 Follow Bryan Wish on Instagram: www.instagram.com/bryanwish_/ Join our Mission: bwmissions.com/join/ Join our Community: my.community.com/bwmissions