The Fake Marketer

Ep 56 - Short Vs Long-Form Content


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Another episode, another debate: short vs long-form content. We all love platforms like TikTok which excel in showcasing short, snappy videos giving laughs or value. However, sites such as YouTube also remain hugely popular, with longer-form videos like podcasts which are able to delve into more detail. But, which is better? 

In this episode, Nick, James and Michael breakdown James theory on why long-form content might be making a return, the advantages of short and long videos as well as some ads they liked this week. They also discuss some online opinions and why the ideal marketing strategy may incorporate a mix of both long and short-form content. 

Also, don't forget to follow  us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

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The Fake MarketerBy James Urquhart