What does every business need? An effective offer. If you have this, you’re on your way. If you don’t have an effective offer, you don’t have a business, because you won’t have customers or revenue. Effective offers are critical, but many entrepreneurs have a hard time developing them, and often they’re reluctant to deliver them. Listen to this episode to find out why this happens, and what the solution is. https://richandthin.com/56.