Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm going to be talking about how being a guest expert can raise your profile. So why do we feature as guest experts? It's because it raises our profile, it gets us in front of a whole new audience. You could be a guest expert on a podcast. You could be a guest expert on someone's live show on their Facebook page. You could be a guest expert on a stage or at a virtual event. You could also be a guest expert in someone's curated community.

Episode Highlights:

• (02:03) Show your knowledge
• (02:20) Decide on three main things you want people to remember about you
• (02:59) What is that your call to action
• (03:38) What is your unique value proposition
• (05:52) Create a really great biography
• (06:29) Define the demographic of the people that you want to be in front of

Connect with Claire:

You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk