Chris Shutts has spent the 21st century at the forefront of the evolution of sales in the manufacturing space. He co-founded Big Machines in 2000 and sold the business to Oracle in 2013. 

 

Now he leads Logik.io, a strategic Zilliant partner that delivers next-generation technology to manufacturers of complex products. Logik.io helps these companies consumerize the way they sell by enabling faster, self-service product configuration for their customers. He joined Barrett Thompson for an in-depth conversation about how Logik.io and Zilliant work together to lead the next evolution of sales and customer experience for manufacturers.

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