Think about email as a content distribution platform as opposed to a sales channel, and good things happen.

It's the whole reason there are entire businesses built on an email newsletter.

And it can be a critical way to get momentum on your new content.

The best marketing orgs are creating lots of content, and there should be plenty of value.

But SEO takes time.

And social is dominated by personal brands.

Email though? Still the world where business content rules.

Which is why email isn't dead.

Create really good stuff, and send it to your audience. Often.

They look. They like. They learn. They share.

They trust.

So rather than always asking for something in email, give.

And give and give and give and give. Then ask.

#trust