In the world of business, there’s a constant focus on the next best thing, the coolest apps, the sexiest features. People want to solve gnarly problems and build sophisticated products, they aren’t excited about mundane work.

However, in today's episode, Mark and David argue that it’s vital to get the “boring” basics done right and elegantly first before you start working on smart, shiny things. The basics are essential in creating a solid foundation for your business. Ignore them, and your company is in danger. Mark and David also discuss why they think documents run a business.

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Show notes:

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