A subject matter expert will always create better content than a writer.

Someone in the space. That actually knows what they are talking about.

EVERYONE hires out writers and marketers to create the content they need for their site.

But only a few companies mix in generated content from the people that actually live in the industry they are selling to.

And if you aren't including that kind of content in your mix, you're probably missing out on the greatest value you can give to your audience.

#marketing