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Ep 58: Adam Robinson on bootstrapping to $20M with content
Adam Robinson, CEO of both RB2B and Retention.com is a poster child for content-led growth; although that's probably not what he would call the thing that enabled him to grow his companies at lightning speed with zero VC funding.
Adam, CEO of two multi-million dollar SaaS companies identifies as a content creator and in this episode, we dive into his process as well as his thinking around how building an audience can actually free a SaaS owner from needing (more) external funding.
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By The Electric B2B ShowAdam Robinson, CEO of both RB2B and Retention.com is a poster child for content-led growth; although that's probably not what he would call the thing that enabled him to grow his companies at lightning speed with zero VC funding.
Adam, CEO of two multi-million dollar SaaS companies identifies as a content creator and in this episode, we dive into his process as well as his thinking around how building an audience can actually free a SaaS owner from needing (more) external funding.