It's June, everyone, and you know what that means: every brand is gay. During Pride month, rainbows are everywhere: in store windows, overlaid on brand logos, and streaming off of a Chipotle Pride float that reads, "¿Homo estás?"

But what role, if any, should brands play during Pride? John Olson, a designer and queer artist/performer, jumps into The Brand Hole to talk about the give and take between queer communities being seen by mainstream culture and being pandered to.