Help my DTC grow

EP 58. How Can Ecommerce Brands Craft a Compelling Story? - Alexander Novicov from Way Boutique


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How Can Ecommerce Brands Craft a Compelling Story?

In this episode, we’re joined by Alexander Novicov, CEO of Way Boutique. With a wealth of experience in helping over 100 brands, including the likes of Stella Artois and Pizza Express, Alexander has honed his expertise in creating purpose-driven brands. He’s the author of “Not Another Pair of Shoes”, and a renowned keynote speaker who’s passionate about developing brand stories that can change behavior and impact how people feel about brands. In this episode, we dive into the art of storytelling for ecommerce brands and how it can set them apart in the crowded marketplace.

  1. What is the first chapter of a great brand story, and why is it crucial for ecommerce brands?
  2. How can an ecommerce brand find its purpose from the consumer’s perspective, and what change do they want to make?
  3. What are the common pitfalls in branding, and how can ecommerce brands avoid them to create a compelling brand story?
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    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

    In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

    Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

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