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EP 58: Top 3 Digital Marketing Mistakes You’re Probably Making and How to Fix Them with Chris Barlow, Brady Josephson, and Matt Scott
In this special episode of The Responsive Lab, Brady Josephson (Charity:Water), Chris Barlow (Beeline Marketing), and Matt Scott (CauseMic) tackle the three most common mistakes nonprofits make in marketing and engagement and how to avoid them.
From trying to do everything at once, to neglecting brand investment, to overcomplicating donor segmentation, this discussion is packed with tactical insights you can apply right away.
You’ll hear:
Why identifying your organization’s true “engine of growth” is critical
How to balance brand-building with direct response
The role of donor motivations in shaping meaningful segmentation
Practical ways to future-proof your nonprofit’s marketing
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist
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By Virtuous Software
4.7
1414 ratings
In this special episode of The Responsive Lab, Brady Josephson (Charity:Water), Chris Barlow (Beeline Marketing), and Matt Scott (CauseMic) tackle the three most common mistakes nonprofits make in marketing and engagement and how to avoid them.
From trying to do everything at once, to neglecting brand investment, to overcomplicating donor segmentation, this discussion is packed with tactical insights you can apply right away.
You’ll hear:
Why identifying your organization’s true “engine of growth” is critical
How to balance brand-building with direct response
The role of donor motivations in shaping meaningful segmentation
Practical ways to future-proof your nonprofit’s marketing
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist