This week on TIFF Long Take, Geoff chats with social activist and founder of the famous #OscarsSoWhite movement, April Reign. Reign has recently started a new project, Akuarel;  a digital database for minorities seeking work in Hollywood and other creative industries.

Reign talks about how she started an online movement completely by accident, how the mission of #OscarsSoWhite has evolved over the last three years, how she and her campaign have navigated the darker side of Twitter.

She also discusses the problem with thinking #OscarsSoWhite accomplished its mission with Moonlight’s Best Picture win, why the hashtag has become such a powerful tool for social movements, and why she saw the need for a tool like ‘Akuarel’.