Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

This week, I'm going to be talking about how to create a brilliant guest signature talk. So what is different between a normal talk and a signature talk? A signature talk is a tool to attract new clients. It's something that you can do as a guest expert on a podcast, in a Facebook group, or on stage at a virtual event. It is your opportunity to share that you're an expert at what you do and it helps you elevate your expert status.

Episode Highlights:

• (01:14) It should incorporate your core brand message
• (02:21) Ideally, you're in front of a new audience
• (03:21) This is a way of building trust and reaching a new audience
• (04:42) Talk about the kind of transformation you can create for people

Connect with Claire:

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Website: https://clairewinter.info/

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