Season 4 of Snarketing kicks off with a big one: Jason Acker, Vice President of Media & Digital for North America at Diageo, joins Matt Wurst and Valerie Vespa for a wide-ranging conversation on how modern media leaders actually drive growth at scale.

Jason breaks down how Diageo uses AI to improve productivity, content, and decision-making, why cultural relevance must be earned over time, and how measurement has become a true competitive advantage. The conversation covers everything from last-minute marketing wins and long-range planning to building resilient teams and preparing the next generation of media leaders.

If you care about AI without hype, culture that drives business, and leadership in a fast-moving marketing world, this episode delivers.