There are so many demands on everyone’s time, energy, and attention, that trying to get colleagues to engage in a project can feel like an uphill battle. And while driving engagement requires more of an active effort and more preparation than many people may realize, it is certainly not impossible!

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Ashley Sieb. Ashley is a creative, energetic marketing and communications specialist who knows her way around procurement. She also knows how to get - and keep - people’s attention… and then (to use her personal mantra) “find a way forward” that works for everyone.

In this conversation, Ashley shares her tips and perspective on how anyone can drive higher levels of engagement from different types of audiences:

The components of her personal model for driving engagement: the REAL model

Whether all personality types are equally effective at doing what needs to be done to drive engagement

When and how engagement and communication are the same, and when communication is a channel for driving others’ engagement