Wow! This is our longest upload so far. Persuasion is of universal importance, whether in leading a team or movement, networking, landing a dream job, or especially if you work in a sales-based profession. Eric shares tried and tested principles and practices of effective persuasion. He is a global speaker and has hundreds of thousands of followers on social media, and a master persuader and communicator. DM me on Instagram if you want the notes to this episode!