On today's episode of Mastering Retention, Joakim Hoglund (Head of Studio at FunRock) joins Tom to discuss to art of understanding your target audience, localization across cultural boundaries, and so much more!

Podcast Highlights Include:

1:29 How did Joakim Hoglund get into the video game industry?

3:54 What titles have you been working on at FunRock studios?

5:38 Catering your game to a specific population

13:04 One Server VS Segmented Servers

15:41 Localization across different cultures, languages, and demographics

20:55 How to give your target audience what they want.

33:13 What dialogue should exists between you and your target audience after a global launch?

38:35 Addressing complaints about A game through YOUR game.

43:03 Do surveys work?

46:20 How to keep more playing around longer.