In a saturated higher education landscape, how can a business school stand out without the budget or brand power of top-tier competitors? In this episode, we talk with Matt Alex, Director of Marketing at Drucker School of Management at Claremont Graduate University, who is leading a comprehensive brand refresh rooted in Peter Drucker’s legacy. Matt shares how the school is navigating the challenges of differentiation in Southern California’s crowded MBA market, balancing the weight of Drucker’s global reputation with the need to connect authentically with modern students. From faculty buy-in to enrollment outcomes, this conversation explores the future of branding in higher ed and why storytelling, authenticity, and human-centricity matter more than ever.

Join us as we discuss: 

• [7:59] How to get faculty buy-in for brand messaging
• [10:39] Storytelling as the most authentic marketing tool
• [13:29] Why brand strategy must align with institutional strategy

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Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/

About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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