Aaron Hoag has been geared to say yes his entire career — and it started before he ever worked for a brand. He spent eight years at a freight forwarding startup watching scrappy founders steal business from companies ten times their size, and he learned early that "we can't do that" is almost never the right first answer.In this episode, Aaron walks through a career that moved from customs brokerage to Cost Plus World Market to some of the most recognizable names in beauty — goop, Kendo, and First Day — and what stays constant across all of it. The conversation gets into what makes beauty uniquely brutal to plan: when you're making formulated products instead of buying finished goods, a single SKU can cascade into a dozen planning streams across packaging components, raw materials, and contract manufacturers, all with different lead times. And that's before you add 50 shades of foundation.Aaron also makes the case for what a great S&OP meeting actually looks like — and it's not what most companies are running. The word he keeps coming back to is collaboration. Not the kind people claim to want, but the kind where people actually show up with open hands instead of defended turf.Topics covered:How eight years in freight forwarding built a planning foundation most ops leaders never getThe "geared to say yes" philosophy — and why it's a mindset, not a blank checkWhy beauty supply chains are among the most complex in consumer goodsBalancing tactical firefighting with building something sustainable, predictable, and repeatableWhat genuine S&OP collaboration looks like — and why it's rarer than it should beWhere AI fits into the future of inventory planning