This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.

This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.

This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.

EP 6 ABX 101: Inside Parabola’s account-based “everything” approach

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.&nbsp; Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.&nbsp;

Business

Marketing

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.  Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation. 

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EP 6 ABX 101: Inside Parabola’s account-based “everything” approach

EP 6 ABX 101: Inside Parabola’s account-based “everything” approach