Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. 

 

On this episode, I interview Jeanne Hopkins, CMO at Lola.com:

 

What we talked about:

• Trusting your team, 3 buyer personas, and the impossibility of using the same messaging
• Creating content for individual personas and the Voice of the Customer meeting
• Where you vacation when you work for a travel company (New Hampshire, actually)

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.