Welcome back to another episode of the Marketing and the Margins podcast!

This is where we talk about the how-to of marketing your business, while running your business and living your life. 

In this episode, I dive deep into the process of Content Mapping.

When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic. 

In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here.

🌱In this episode:

• What is the Content Mapping?


• Why is it so helpful to your content planning process?


• How do identify your dream audience


• Identifying content buckets & the content to fill them


• An overview of what the customer journey is


• A few right-now tips for creating content for your digital business

The content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!  

 

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

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